Umsha by Uzma Babar is a boutique label founded by Uzma Babar in 2010 and specializing in pret, luxury couture, and bridals. Uzma has established a distinguished recognition among her audience for the ability to work with traditional cultural artistry, merging design with an array of modern and classic cuts and drapery. Her brand Umsha by Uzma Babar ; named after her two children; Umar and Aysha has developed rapidly from a small scale work shop to a popular commercially viable luxury label.

This label is about creating clothes that blend beautiful designs with real world applicability. Uzma defines her designs as modern pieces of art painted with a traditional brush. She believes “women today want something modern, but cannot forgo the beauty of our culture; my clothes represent an optimum blend of both”.

Uzma has taken her brand beyond borders and her collections are currently available in multi brand stores in major cities of Pakistan, as well as in the UK, USA and Canada. Umsha by Uzma Babar was amongst the Haute Couturiers to showcase at the Pantene Bridal Couture Week 2013 where the label received praise for its eclectic designs. Umsha will be showcasing her new bridal couture range ‘Jhil Mil’ at BCW Winter 2013 this month as well. Uzma continues to grow and evolve her brand with time in terms of product lines keeping constant its core values of style, elegance and perfectionism.